CAC Analysis
Enter total sales and marketing spend, new customers, and first-order economics. See CAC, payback, and whether the math works.
$125
cost per customer
1.9 orders to recover
Unit economics
CAC
$125
1st order profit
$66
Payback
1.9 orders
Status
Not yet
Freedom Coach™
CAC: $125 per customer.
First-order gross profit: $66. Needs 1.9 orders to recover.
Premium
Track CAC by channel over time and spot rising customer costs before they eat margin.
Unlock PremiumCustomer Acquisition Cost — total sales and marketing spend divided by new customers acquired in the same period. Includes ads, tools, salaries, agency fees, everything.
There's no universal number — only good vs your LTV. A CAC of $200 is amazing at $2,000 LTV and disastrous at $100 LTV. Target LTV:CAC ≥ 3:1.
Divide spend on channel A by customers attributed to channel A. Do the same for every channel. Blended CAC hides winners and losers — always segment.
Yes — fully loaded CAC includes marketing/sales headcount, tools, and agencies. It's the number that predicts whether unit economics scale.
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