Meta Ad Budget
Enter customer goal, CPM, CTR, and conversion rates. Reverse-engineer the exact monthly spend to hit your number.
$1,500
monthly budget
CPA $50 · 30 customers
Funnel projection
Impressions
83,334
Clicks
1,000
Leads
120
Budget
$1,500
CPC
$1.50
Cost / lead
$12.50
CPA
$50
Freedom Coach™
Budget ~$1,500/mo to hit 30 customers.
83,334 impressions → 1,000 clicks → 120 leads → 30 customers. CPA: $50.
Premium
Save ad plans per audience and compare Meta vs Google vs organic budget efficiency.
Unlock PremiumEnough to hit 50 conversions/week per ad set — that's the threshold Meta's algorithm needs to optimize. Below it you're paying to guess.
1–2% is average across industries. Under 1% signals weak creative or wrong audience. Over 3% and you've got a winner — scale it.
Broader audiences, more creative variety, and higher engagement usually cut CPM. Very narrow targeting drives CPM up 2–4x.
The learning phase is 5–7 days at 50 conversions/week. Don't judge, edit, or kill campaigns before then — you'll restart the learning phase and waste spend.
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