Google Ads ROI

Is Google Ads actually paying off?

Enter spend, CPC, and funnel rates. See ROAS, net return, and CPA — the real numbers behind the campaign report.

2.06x

ROAS

+13% net ROI

Campaign inputs

Return breakdown

Clicks

857

Leads

69

Customers

13.7

Revenue

$6,170

Gross profit

$3,394

Net return

$394

ROAS

2.06x

CPA

$219

Freedom Coach™

ROAS 2.06x · +13% ROI.

857 clicks → 69 leads → 13.7 customers → $6,170 revenue.

  • Break-even to profitable — tighten match types and negative keywords.
  • CPC is competitive.
  • Send Google Ads traffic to a dedicated landing page — not the homepage. Doubles conversion typically.

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Track Google Ads campaigns over time and see which keywords deliver true profit — not just clicks.

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Frequently asked questions

What's a good ROAS on Google Ads?

4x+ is healthy for most industries after margin. Below 2x rarely pays. E-commerce averages 2–5x; lead-gen services can hit 8x+ with tight keyword targeting.

Search vs Display vs Performance Max?

Search: highest intent, highest ROAS, hardest to scale. Display: cheap but low intent. Performance Max: high volume but a black box — protect exclusions or it cannibalizes brand traffic.

How do I lower CPC?

Better Quality Score (relevant ad copy + fast landing page + tight ad group themes). A jump from Quality Score 5 → 8 typically cuts CPC 30–50%.

Should I bid on my own brand?

Yes, if a competitor is. It's cheap protection. If nobody else is bidding, organic captures brand traffic for free — save the budget.

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