Customer LTV
Enter order value, purchase frequency, retention, and margin. See LTV and whether your unit economics can support paid growth.
$413
net LTV
9.2:1 vs CAC
Lifetime value
Annual revenue
$300
Gross LTV
$750
Net LTV
$413
LTV:CAC
9.2:1
Freedom Coach™
LTV: $413 (net) · 9.2:1 vs CAC.
$300/yr × 2.5 yrs × 55% margin.
Premium
Track LTV per cohort and see whether newer customers monetize better or worse.
Unlock PremiumLifetime Value — total gross profit a customer generates from first purchase to churn. Drives how much you can spend to acquire them (CAC) while staying profitable.
Gross LTV = total revenue over lifetime. Net LTV = gross × gross margin. Always use net — revenue you can't keep isn't lifetime value.
3:1 minimum. Below 3:1, unit economics don't work at scale. Above 5:1, you're likely underspending on growth and leaving market share on the table.
Retention beats acquisition. A 5% retention lift often lifts LTV 25%+. Upsell existing customers, reduce churn causes, and build multi-year contracts where possible.
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