Marketing ROI
Enter campaign spend, revenue, COGS, and attributed customers. See real ROI, CAC, and payback — not vanity revenue.
+208%
campaign ROI
CAC $83 · Payback 3.9mo
Return summary
Gross profit
$15,400
Net return
$10,400
ROI
208%
CAC
$83
Payback
3.9 mo
Freedom Coach™
+208% ROI · $10,400 return.
CAC: $83. Payback: 3.9 months.
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Unlock PremiumBreak-even (0%) is failure once you factor time and opportunity cost. Aim for 200%+ on well-run paid campaigns, 500%+ on email/organic. Below 100% either scale down or fix the funnel.
ROAS = revenue / ad spend (gross). ROI = (gross profit − spend) / spend (net). ROAS looks pretty; ROI tells you if you're actually making money after margins.
2–4 weeks with 100+ conversions minimum. Under that, statistical noise dominates and you'll kill winners early or scale losers.
Brand plays take 6–18 months to show ROI and rarely track cleanly. Separate brand budget from direct-response so you don't kill either by mistake.
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