Pricing Strategist
Blend cost-plus, competitor, and value-based pricing to land on a defensible number — not a gut guess.
$53.90
recommended price
65% margin
Price scenarios
Break-even
$19.00
Cost-plus
$47.50
Competitor
$49.00
Value-based
$79.00
Recommended
$53.90
Margin
65%
Freedom Coach™
Recommended price: $53.90 (65% margin).
Cost-plus says $47.50. Competitors: $49.00. Perceived value: $79.00.
Premium
Save pricing scenarios per product tier and A/B test price points over time.
Unlock PremiumCost-plus starts from cost + target margin. Value-based starts from customer willingness-to-pay. Value-based almost always earns more — use cost-plus only as a floor.
Ask 10 buyers 'what would you pay if this existed?' before you build. Then price 20% higher than the average — most people under-report. Test in-market with real transactions.
Only if your product is a commodity. Otherwise, pricing at parity signals you're identical. Price above with a clear differentiator, or below only with a real cost advantage.
Annually for existing customers, whenever value changes for new customers. A quiet 5–10% annual bump keeps you ahead of inflation without churn.
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